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4 Steps to a Great B2B Social Media Strategy
Read enough blogs about social media and marketing for business-to-business companies, and you’ll see the same point coming up again and again: If you’re a B2B firm, you need to be on LinkedIn.And it’s...
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What’s Changing the Marketing Landscape?
It’s nice to imagine having a “Don Draper moment.”Don is the main character on the TV series Mad Men, playing a 1960s advertising exec. For all his (many) faults, he’s adept at coming up with some...
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What Is A Landing Page?
In this AudioBlog Greg Cawood president of IQnection explains what the difference is between a regular website page and a landing page.
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Manufacturing Marketing Trends For 2016
What will 2016 be like?Well, we'll elect a new president. The Super Bowl will turn 50, and Nirvana's Nevermind album will have its 25th birthday. But all of those things will be on the news. So let's...
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Why Santa Is The Best Inbound Marketer Of Them All
The guy is pretty impressive. Santa Claus can deliver billions of gifts in one night, knows whether children are being good or bad and has a team of flying reindeer at his disposal.With all that on his...
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Introducing the New IQnection Website
After years of creating amazing websites for more than a thousand clients, IQnection went to work on itself. As a result, we’re heading into 2016 with a brand new website.The new IQnection website–...
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The Power of Persona Research
As we write this, the new Star Wars movie is ruling the box office. Among the charms of The Force Awakens is the way it lets fans reconnect with characters they fell in love with decades ago.Why are we...
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Using Content Marketing to Get Inside the Minds of Engineers
What kind of marketing content do engineers want?That’s one of the questions the UBM Mind of the Engineer survey asks each year.And over the years, the survey has shown more and more engineers are...
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Why Video Marketing Should Matter to Manufacturers
If content is king, then video content is the king of kings.Over the next few years, video is expected to be the dominant form of on-line content, driving most if not all of consumer traffic.There are...
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5 Ways to Generate Leads With Your Blog
Your company’s blog can do a lot of different things. You can use it to showcase the range of products or services you provide or share company news.But does your blog generate leads? Here are five...
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Three Ways Inbound Video Marketing Can Generate Leads On Your Website
Watching video online used to be a chore. Now, it's just a part of internet life, whether we're watching a two-minute tutorial or binge watching an entire TV series. With that in mind, there's no...
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Time to Upgrade: Why Your Internet Explorer Isn’t Working
Browse through the latest news on Microsoft’s Internet Explorer and you get the sense the browser doesn’t have a lot of fans.“Internet Explorer’s Slow, Agonizing Death Accelerates.”“The Sorry Legacy of...
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Manufacturing Marketing Starts With Listening To Your Customers
In late 2015, the Manufacturers Alliance for Productivity and Innovation (MAPI) surveyed 100 executives on the buying factors that mattered most to customers and how manufacturers came through for...
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Using HubSpot to Jump Start Your Marketing
Many people who hear the term marketing automation might say “What’s that?”Others might think you were talking about email marketing, and they’d be correct, up to a point. Marketing automation refers...
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Planning Your Manufacturing Marketing Strategy for 2016
It’s January. Did you exercise today? Avoid sugar? Stick to your promise to wake up an hour earlier? Don’t worry. It’s hard to keep to personal resolutions. But even if you can’t change yourself, you...
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The 7 Differences Between Effective & Ineffective Salespeople [VIDEO]
Good salespeople are effective not because of their intellect, charisma or fancy techniques. They simply have good habits, while the ineffective majority of salespeople have poor habits. This AudioBlog...
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Does Social Media Marketing Work For Manufacturers?
In past blog entries, we’ve talked about how inbound marketing can work for manufacturers.If social media marketing is a part of inbound – and it is – then the rest is basic logic: Social media...
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How To Promote Your Marketing Content
A few weeks ago, we used the new Star Wars sequel to illustrate the power of knowing your audience.For this post, we’ll use the example of a different kind of film: the sleeper. That’s show business...
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Manufacturing Companies Win Big with Inbound Marketing
In the mid-1990s, companies like Amazon and Google spent billions to stay ahead of the competition, and their investment has paid off. Flash forward to 2016, and their services are part of our everyday...
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To Reach Today’s Industrial Buyers You Need Online Strategy
Remember when industrial marketing was done in person? Sales reps would cold call firms or attend trade shows to seek new prospects. If they were lucky, they got a referral from an existing...
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